Every magnetic brooch in the range

Magnetic or pin: what really holds a brooch in place

Magnetic brooches solve a problem that pins never could. A traditional pin works by going through the cloth, which is reliable on a thick coat and unforgiving on anything finer, because the two small holes it leaves behind do not close again on a fine knit or on silk. A magnet works the other way round: it grips the fabric between two parts instead of passing through it, so the weave is squeezed rather than pierced.

The practical consequence is that you stop rationing the garments you are willing to decorate. Cashmere, a floaty blouse, a lined dress and a light wool wrap all take a magnetic brooch without any risk, and nothing about it is permanent. You can move it at lunchtime, slide it from collar to shoulder, and lift it off before the garment goes into the wash.

Where the grip is firm and where it needs care

One rule covers most cases: the thicker the cloth, the lighter the brooch needs to be. Shirt cotton, jersey, poplin and fine knits give a firm, forget-about-it hold. Boiled wool, raw denim and lined leather push the magnet and its plate apart, so the grip softens and the larger pieces are better kept for something else.

Balance is worth checking too. A wide brooch on soft, unlined fabric tips forward under its own weight. On a jacket lapel, a coat collar or the flap of a bag, the structure of the piece corrects that on its own.

Matching a magnetic brooch to the occasion

Most people buy one brooch for one situation and then wonder why it never leaves the drawer. Starting from the occasion rather than the design tends to give a piece you actually wear.

What tends to work, occasion by occasion
OccasionWhat worksWhat to leave out
Office and meetingsSmall silver or gold shapes, single daisy, plain heartAnything above 6 cm, novelty characters
Weekends and casualCats, dogs, owls, bright enamel, resinFragile claw-set stones on knitwear
Evenings and ceremoniesCrystal settings, mother-of-pearl, rose goldPainted resin, which falls flat in low light
Winter coats and wrapsThe largest pieces, up to 9 cmDiscs under 3 cm, lost on heavy cloth

Two brooches at once is perfectly fine; three is usually one too many. If you do double up, keep them in the same colour family and line them along one lapel rather than scattering them across the chest.

Brooches also make straightforward gifts, and for a reason that has nothing to do with taste: there is no size to get right and no ear or wrist to measure. The one judgement to make is how loudly the recipient actually dresses. A snowman with holly and a plain silver spiral do not send the same message at all. If you have no idea, a daisy or a small heart in a neutral finish is the safe middle ground, while the seasonal designs (the snowman, the cherries, the bitten apple) are best kept for people you know will enjoy them rather than politely put them away.

The designs, and what each one signals

Finish is a detail. The design is what people read from across a room, and the three groups in this section say quite different things.

Cats, dogs and the rest of the animal set

This is by far the largest group. Cats lead it in just about every mood going: an Art Deco cat in brown and gold, a floral duo in purple, a whole cat family in shades of blue, a black cat with a bow tie. Dogs follow, with their own bow ties in grey and white, then bears in marbled and beige resin, owls in pastel brown and floral versions, and a handful of rarer figures: elephants, turtles, mice and enamelled cockerels. Insects run alongside them, from small bees up to the rainbow dragonfly that sets the upper size limit of the range.

Hearts, daisies and trees of life

The sentimental and botanical group is the second largest. Hearts come singly, in pairs and in threes, in white, in shades of golden brown and in a sharp black and white contrast. Flowers lean towards the daisy, alone or in pairs, alongside vintage bouquets set with pearls and floral medallions holding crystals. The tree of life recurs as a silver spiral, in mother-of-pearl at 5.5 cm and in grey and black. The botanical side of the range brings the floral pieces together on one page.

Figures, portraits and small objects

The third group is the one people comment on. Resin portraits with a cap and round glasses, retro girls in hats, a prima ballerina, a polka-dot Parisienne, a fashionista silhouette. The objects tell the same kind of story: a treble clef, a bow-trimmed court shoe, enamelled cherries, a bitten apple, a snowman with holly, a tiny cardigan. Keep them for plain outfits that give them room to work.

Wool, silk or denim: matching brooch to cloth

Weight is the factor people forget. Resin and enamel pieces weigh far less than stone-set metal brooches of the same width, which is exactly what makes them the safer choice on anything that drapes rather than holds its shape.

On silk and viscose, stay under about 4 cm and prefer a flat back with no protruding claws. On cotton and jersey, almost everything in the range behaves. On wool coats and denim jackets, the larger enamelled pieces come into their own, since the cloth is structured enough to carry them without sagging and firm enough to keep the magnet seated.

Leather is the awkward case. A lined leather jacket is usually too thick for a reliable hold, so the brooch is better placed on a scarf worn over it than on the jacket itself.

Reading a product page in thirty seconds

Three details decide almost everything. The size tells you whether the piece will be noticed at conversational distance or only close up. The material (resin, enamel, plated metal or set stones) tells you the weight and the amount of care it will need. The dominant colour is worth checking against the coats and jackets you already own rather than the ones you plan to buy. Anything beyond those three details is taste, and you rarely go wrong on taste once those are settled.

Keeping the magnet strong

Magnetic jewellery asks very little, but heat and damp are what actually shorten its life, not everyday wear. Perfume, hairspray and hand cream all go on before the brooch, never after.

Wipe the piece with a dry, soft cloth when you take it off, so nothing from the skin sits on the finish overnight. Store your magnetic brooches apart from one another: left together, they clamp onto each other and scratch each other's designs, which is how enamel chips and stones work loose. A box with compartments, or simply one small pouch each, is enough.

Painted and enamelled pieces should be kept out of direct sunlight, which dulls bright colour over a season or two. And take the brooch off before washing or ironing, since an iron will warp resin and permanently weaken the magnet. For pin-fastened designs as well as magnetic ones, the full brooch section brings both fastenings together, and the bees, butterflies and dragonflies sit in their own group.