Our watches section gathers our complete feminine watchmaking catalogue: trendy, original, leather, faux leather, fabric, elastic and silicone strap watches, plus maintenance tools. In the British heritage of Beaverbrooks Liverpool 1919, Olivia Burton London 2012 and the Daniel Wellington Swedish wave. See our sub-range women's watches for the specific feminine focus, or our faux leather and fabric strap watches.

Subcategories

  • Women's watches

    Our ladies watches section gathers our feminine watchmaking selection round, rectangle, oval, square dials; leather, faux leather, fabric, elastic, silicone and steel mesh straps, 22-40 mm formats. Central sub-range of our watches umbrella range, in the British heritage of Beaverbrooks Liverpool 1919, Olivia Burton London 2012 and the Daniel Wellington Swedish wave. For material variations, see our faux leather, fabric, silicone and elastic strap watches.

  • Watchmaker's tool
    Discover our selection of watchmaker tools at Mode Tendance, practical accessories that allow you to care for your watches independently at home and perform minor repairs. Our tool collection includes all essential instruments: precise tweezers for gripping small parts, special screwdrivers for watch cases, spring bar tools for easy strap changes, case openers for battery changes, magnifying glasses for detailed inspection and cleaning brushes for maintenance. These tools are indispensable for extending the life of your watches and saving costs for professional service. They enable simple operations like battery changes in quartz watches, adjusting metal bracelets to your wrist size, cleaning cases and repairing worn straps. Perfect for watch lovers, DIY enthusiasts or as a practical gift for collectors. A professional accessory for every watch toolbox.

Our watches section gathers our entire feminine watchmaking catalogue: trendy watches, original watches, leather, faux leather, fabric, elastic and silicone strap watches, plus horological maintenance tools. An umbrella category structuring our offer of 127 active references, with a strong English search volume of 165 000 monthly queries on « watches ».

The world of watches in the British market: Beaverbrooks Liverpool 1919 heritage, Olivia Burton London 2012 and Daniel Wellington Swedish wave UK distribution

In the United Kingdom the watches market is structured around three scales: British heritage jewellery houses (Beaverbrooks Liverpool 1919 70+ stores UK, Goldsmiths Newcastle 1778 oldest British jeweller, H.Samuel Manchester 1862 320+ stores, Fraser Hart Glasgow 1936, Watches of Switzerland luxury Swiss reference), the British and Irish online specialists (House of Watches, Watchfinder UK, Watch Shop, Watch Pilot, Watch Nation, Olivia Burton London 2012 dainty women watches signature), and the international distribution (Daniel Wellington Sweden 2011 UK distribution massive, Cluse Netherlands, Casio UK, Swatch UK, Marc Jacobs, Michael Kors UK, Fossil UK, Bering Time Denmark). The strong English search volume (165 000 monthly « watches », 18 100 « watches UK ») confirms the UK as a major European watch market. Seasonal peaks: Christmas (the watch is part of the British top 5 luxury gifts), Mother's Day, Father's Day for spouse gift, Valentine's Day, back-to-school September (graduation gift), and the specific British peaks: Royal Ascot June dress code-appropriate watch, Boxing Day sales with mass watch purchase, 21st birthday traditional luxury watch milestone gift.

The available watch sub-categories

Our catalogue groups the 127 active references by strap format. For the section dedicated specifically to women with material variations, see our women's watches. For vegan faux leather straps: faux leather watches (Ernest). For Liberty floral fabric straps: fabric strap watches. For limited stock at reduced prices: watch outlet. For home maintenance and repair (battery change, strap adjustment), see our watchmaker tools. For the umbrella fashion jewellery range, see our fashion jewellery umbrella range.

Which watch type to choose by use?

Use guides the format. Daily office work: round or rectangle 26-32 mm dial, sober grained leather strap (black, camel, burgundy), precise quartz movement, 3-5 ATM water resistance (splash resistance). Casual daily: Liberty fabric or floral fabric strap watch, fashion register, quartz movement, 3 ATM. Daily sport: light silicone watch, 5-10 ATM (hand washing and shower OK), readable dial with fluorescent hands. Evening and cocktail: gold or silver metal bracelet watch, dial with rhinestones or mother-of-pearl, jewel-watch register. Special gift: Beaverbrooks or Olivia Burton British design watch, generational heritage value. Travel: dual time zone watch (GMT), anti-allergy steel strap, 10 ATM. Minimalist: clean dial without numerals, fine gold or silver mesh strap, Daniel Wellington or Cluse register. For Royal Ascot dress code, an elegant Olivia Burton London or Beaverbrooks designer watch matches the formal event tradition.

How to choose a watch as a gift

Gift tips. For Christmas or birthday: Beaverbrooks or Olivia Burton British design watch, wood or leather gift packaging, heritage register. For Mother's Day: leather strap watch camel or black, simple readable dial, Swiss Ronda quartz movement, mainstream British brand. For Valentine's Day: gold or rose-gold mesh strap watch, discreet rhinestone dial, romantic fashion register. For university graduation: sober steel Olivia Burton watch, precise quartz movement, "adulting entry" register, timeless colour. For colleague retirement: high-end Beaverbrooks luxury watch with case-back engraving, valuing traditional register. For teenage daughter: Casio mini or Swatch fashion watch, coloured silicone strap, accessible budget. For wedding guest: mother-of-pearl dial metal bracelet watch, cocktail register, harmonising with wedding jewellery set. For ceremony, see our wedding collection. General rule: observe sensibility (sport = silicone, fashion = gold mesh, classic = leather, heritage = British design).

How to maintain and prolong a watch

Care depends on the movement and the strap. Quartz movement: battery to replace every 2-3 years at specialised jeweller, do not change yourself without proper watchmaker tool (risk of scratching case-back or damaging water resistance seal). See our watchmaker tools for common models. Manual mechanical movement: daily winding at fixed time (morning), 36-48h power reserve, servicing every 5-7 years. Automatic movement: winds at the wrist by arm movements, internal oscillating mass, plan rotor winder if not worn for more than 2 weeks, servicing every 5-7 years. Leather strap: avoid water (deforms and stains), replacement every 1-3 years depending on daily use, cloth cleaning damp dry and nourishing cream 2-3 times per year. Steel strap: cleaning soft toothbrush + mild soap, immediate drying, nickel-free anti-allergy for sensitive skin. Silicone strap: washable mild soap, withstands shower and seawater (5-10 ATM). Water resistance: have tested every 3 years at jewellery (drying seals), do not press buttons under water. Storage: individual case or watch box with cushions, sheltered from direct light and humidity. Average life of well-maintained Beaverbrooks or Olivia Burton watch: 15-30+ years, transmissible across generations.

Frequently asked questions about watches

How to choose between quartz, mechanical and automatic watch?

The choice depends on the relationship to time and budget. Quartz: near-absolute accuracy (1-2 seconds per month), 2-3 year battery, accessible price, daily register. Manual mechanical: ritual daily winding, accuracy 5-30 seconds per day, nostalgic heritage register, rarer in women's watchmaking. Automatic: winds by arm movements, accuracy 10-20 seconds per day, intermediate heritage register. For most British women, quartz dominates for daily practicality; Beaverbrooks and Olivia Burton offer all three in parallel.

What watch case size for a feminine wrist?

Standard feminine size is 26-34 mm dial diameter. 26-28 mm suits thin wrists (5.5-6.3 inches circumference), 30-34 mm medium wrists (6.3-7 inches), 36-40 mm wider wrists or for an oversize statement effect. The 2024-2026 trend mixes sizes with a return to very small jewel watches (22-26 mm) for evenings and inversely 36-40 mm statement dials for daily streetwear-fashion.

Where to service a Beaverbrooks or Olivia Burton watch?

The Beaverbrooks Liverpool 1919 and Olivia Burton London 2012 houses both offer an official after-sales service (workshop shipment, return serviced and warranted). British independent jewellers (BHI network) also accept these brands. For quick case openings (home battery change), see our watchmaker tools.